Complementary messages in new school choice videos

Two new parental choice videos offer messages that work well in tandem. The first, released today by the American Federation for Children, pushes back hard against the paternalistic attitudes that some in the education establishment have towards parents who want more choice. “Enough is enough,” it says. “It’s time to stand up for our kids.” The video includes a snippet from St. Petersburg, Fla. mom Shannon Coates: “I have the right as a parent to choose the best school that I feel fits for my child.”

The second video, released yesterday by the 60,000-strong Parents for Educational Freedom in North Carolina, offers a gentler message: Public and private schools are not rivals. And strengthening their “symbiotic relationship” can give families more options to help their kids.

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