A recent report by the American Enterprise Institute, which we highlighted here, argued burdensome charter school applications were creating needless barriers for new schools.
Critics, including some charter school authorizers, pushed back, saying the report went too far, and that its recommendations would weaken charter school oversight.
Since then, Mike McShane, one of the lead authors of the report, has answered his critics.
Districts and other charter school authorizers might want to know about proposed charter schools’ marketing plans, to get a sense of whether it will attract enough students to become financially viable, he writes. But will a charter school’s answer to that question really help regulators predict its success?
Much better resourced organizations can’t get market analysis right. Don’t believe me? Well head to your local 7-11 and try to pick up a Crystal Pepsi, a Pepsi Blue, a Sprite Remix, a Dr. Pepper Red Fusion, a Citra, a Vault, a Surge, a 7-Up Gold, or a Coca-Cola Blak. And that is just the market for carbonated soda. If you think a charter board can do better with something as complicated as demand for schooling options, I’ve got some oceanfront land in Missouri to sell you.